Romance copy in marketing section, THOUGHTFUL PORTION TM Use in moderation for the perfect cup. 1 TBSP = 20 Calories. Only 4 ingredients, Real Milk & Cream, Zero Added Sugar Per Serving, No Oils No Gums, Gluten Free, No Artificial Colors/Flavors, Carrageenan Free, DID YOU KNOW Our natural vanilla flavor includes extracts from real beans from Madagascar with zero added sugar. Recyclable, Vanilla, Reduced Calorie** **40% fewer calories than our regular dairy creamer. Calorie content has been reduced from 35 to 20 calories per serving. no rBST† †no significant difference has been shown between milk from Rbst treated and non-Rbst treated cows, HERE'S TO THE POWER OF BLISS To keeping things simple and focusing on what matters most To starting the morning right to make every day a little more special, Grade A, Homogenized, Ultra-Pasteurized, 18 - 1901