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The history of the Massolinos and their wine became entwined with the history of Serralunga d'Alba in 1896, when Giovanni Massolino founded the estate. An enterprising, tenacious, and creative man, Giovanni was the very first person to bring electricity to the village. Giovanni's son, Giuseppe, built Massolino's first wine cellar, extended the estate into the best soils, and in 1934 founded the Consortium for the Defence of Barolo and Barbaresco. Three of Giovanni's children later followed in his footsteps, expanding the estate with the purchase of cru vineyards which are authentic jewels: Margheria, Parafada, and Vigna Rionda. In the 1990s, Franco and Roberto, both oenologists, joined the family estate. Their work condenses the experience of an entire family and the ambition of a new generation, determined to make an important contribution to the innovation of oenological and agronomical techniques and to the image of the estate in Italy and abroad. Massolino makes wine with passion in its land of origin, preserving the typical characteristics of indigenous grape varieties. Central to the winery's philosophy is the conviction that there is a deep, tangible link between the vines, hills, and winegrowers, whose connection and affinity to the land grows more profound with each passing year.