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It began with a vision. A belief in the possibility of something bigger and better something that didnt quite exist yet. In the early 1970s, Napa Valley was a sleepy agricultural town on the brink of a fine-wine awakening. Drawing on his construction experience, Joe set about establishing the building blocks of winemaking excellence. In 1974, he had the idea to make a unique blend each year, one that would represent the finest wine he could make from each vintage. He didnt necessarily think it would always be a Cabernet Sauvignon either. His only thought was to make one wine that represented the best of Joseph Phelps Vineyards. Today, Insignia is widely regarded as a qualitative benchmark for Californian winemaking that has earned Joseph Phelps its longstanding reputation for excellence. For half a century and three generations, the Joseph Phelps Vineyards team has followed in Joes trailblazing footsteps for winemaking excellence, gracious hospitality, and sustainability efforts in our vineyards and wineries to preserve and enhance the cherished region we call home.