Crisp, cold and reliable, this is your everyday wing (wo)man—Diet Coke. Your deliciously fizzy go-to companion. This is the kind of sugar-free soda that you want throughout your day. Whether you’re looking for a refreshing start to your day or to refresh your afternoon, you'll never be lost with a Diet Coke. Diet Coke always hits the spot. Alongside meals, celebrations or just your friends in your backyard, at any time of day. In fact, it’s basically a friend itself. Because it’s the best kind of familiar, and something you never have to second guess. You trust it, and it’s always there for you whenever you want it. With no caffeine added, Diet Coke Caffeine Free has a crisp, cold taste that gets you excited. And if you’re looking to delight your taste buds even more, there’s a host of different Diet Coke flavors to satisfy your needs. Really, it’s the diet cola you know you can turn to, no matter what you’re looking for. So when you want a diet soda, think Diet Coke. Because Diet Coke is an original, just like you. Oh yeah, and it’s incredibly refreshing. Always.